This was one mega event organized by LeEco that was witnessed by 2000+ spectators in Siri Fort Auditorium, Delhi. The pre-buzz around the launch of two of the most awaited futuristic phones by LeEco was at its peak. I got to witness the launch in Delhi and also got to experience both the phones first hand post the launch. LeEco launched Le2 and Le Max2 phones that looked very futuristic and they boasted of some power packed features. In one line, these super phones from LeEco are definitely going to be a tuff competition for all the over-priced phones out there.
I promise to blog separately about my review of the phone after I use it for a couple of weeks. For now, here’s all about the grand launch event that took place in Delhi. Mandira Bedi anchored the event and it kick started by showing us a small peek through an AV that highlighted all the aspects of both the phones. Both Le2 and Le Max2 super phones stood in sync with the brand’s membership and ecosystem. They also revealed the world’s first CDLA (Continual Digital Lossless Audio) type-C earphone along with their own marketplace e-commerce website LeMall.
We also witnessed for the first time ever, live on stage the official brand anthem for LeEco created and composed by Pritam and sung by Nakash Aziz. Both Pritam and Nakash performed live at the event as they launched the brand’s official anthem with such enthusiasm and fun. You can take a peek into all the behind the scenes actions of the making of this anthem right here and also check out what Pritam has to say about LeEco phones.
Present at the event was also Tin Mok, VP of Le Holdings and CEO, APAC. He added – “Today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. We are thrilled to bring our second generation Superphones with supertainment to India. We are also very happy to have achieved a significant milestone by pioneering digital lossless sound experiences. As forerunners in bringing the breakthrough technology as well as great features at a disruptive price, we remain committed to bringing best-in-class devices and services to our users in India”.
We also had Mr. Atul Jain, COO, Smart Electronics Business, India join us for a quick reveal of the breakthrough technology of LeEco. Le2 and Le Max2 are truly here to redefine product value. He explained the importance of the Eco Model and how they plan on integrating the software, content, services, applications and hardware all along. LeEco is all set to give you world class entertainment with 3000+ hours of curated shows and 150+ live TV channels. Like always, the Super Fans were in for one heck of a treat as they got to experience the future of technology before anyone else. Coming to the pricing of these phones, you are in for an even bigger surprise as they have kept it so reasonably priced.
Le 2, with 3GB RAM and 32 GB ROM Super-phone comes at a price of Rs 11,999/- only including one year membership.
Le Max2, with 4GB+32GB is priced at Rs. 22,999/- and the 6GB + 64GB version will be priced at Rs 29,000/- and will again include a one-year membership.
FYI – LeEco plans on hosting their first flash sale for Le Max2 on June 28, and their first Le2 flash sale in early July. You can register on Flipkart for the same when it opens for everyone from 20th June onwards. Cannot wait to review these for you’ll.
For more details, join in the discussion on LeEco’s forum
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