Enoya Store Launched in Mumbai And Introduces ‘Enoya Boudoir’!

 “Enoya Boudoir” which has a perfect mix of Bridal and Bridesmaids trousseau was launched at their Enoya Store in Santacruz West, Mumbai. The event saw who’s who of the small screen visit Enoya Store to pick out their party favourites. I did a separate look story on my favourite outfit for that day from their entire collection.

Incase you missed out on it, then read about it right here

Apart from a mix of party wear, cocktail, wedding and sangeet wear, I loved their bridesmaids range at the store. The evening gowns had a blend of traditional handwork embroidery emphasizing different regions of our rich culture. I liked the fact that their palettes had some exceptional colours. It was such a breath of fresh air seeing some fabulous lighter hues especially the whites, Lighter browns, mint greens and baby pinks.

They have such beautiful numbers of layering in boho outfits, umbrella flair, and princess cuts and so much more. You will definitely be spoilt for choice when you walk into Enoya Store. With weddings around the corner, now is the perfect time to drop by and get your hands on their latest Collection – Enoya Boudoir.

Television stars Ragini Khanna, Veebha Ananad, Aakriti Kakkar and Karishma Sakrani were present at the store launch as well. They spoke about their selected pieces and were so thrilled to see the gorgeous Bridal collection.

Enoya is hands down one of the most sought after Indo-Chic stores in the city that brings forth a piece of your tradition with a modern twist in the form of their designs. You will be surprised to know their prices, I was stunned because they have such heavily embroidered designs at such an affordable pricing. Gowns, Sarees, Lehengas, prét, bridal wear, etc you name it and they have in store for you exactly what you need.

I really liked their three slit long tops paired with umbrella-embellished skirts, which were so edgy and chic. If you want to dress up a bit differently this wedding season, then you need to check out ENOYA. Not only this, you can also hold a concept bridal shower to a high tea that combines the best of both the worlds – having a personalised retail party of your own. Isn’t this amazing?

Enoya believes that their muse would be someone who is a giver, she has a ‘well mind’, after all she defines ‘eunoia’ or as we know it, ENOYA. Imperfection eludes her, for she has a beautiful mind. Ready to take on tomorrow, she has her feet firmly rooted into the ground, today. This infectious aura is the characteristic of the ENOYA woman. She is both – fierce and vulnerable at the same time, sensual yet sensitive.

“Enoya is about reflecting innate beauty that transcends all norms and barriers. It is about valuing oneself, it is empowering yet feminine and subdued. Enoya, drapes the inner elegance in you”, says the CEO, Mr. Abhishek Gala, who belongs to a lineage that entails generations of fashion biz in the family, with multiple stores thronging the city.

Thanks for having team “Sassy Shif Says” over to the launch. 😀

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