Fair & Lovely Launches the First Ever Powder Cream

I was a part of the Fair & Lovely Powder Cream launch that took place in Mumbai few weeks ago. The brand had planned an entire day out with few select bloggers to experience their Powder Cream for ourselves and then proceed with our fun-filled day. We were divided into two teams, Team Powder and Team Cream. Each team had to compete against each other and there were so many interesting and interactive activities planned as well.

Our host for the day was the very bubbly Freishia as she took us through some interesting facts about the latest entrant by Fair & Lovey – “Powder Cream”. We also got to witness their latest commercial ad which is going to be out soon for everyone else featuring the vivacious Yami Gautam.

Mr. Pratik Ved the Brand Manager for Fair & Lovely, took us through the process of this innovative product that made its way to the actual launch after a detailed research and development. He also explained how Fair & Lovely has always strives to add to the confident and independent women of today and with the launch of their newest product Powder Cream, they give us reasons to not worry about our skincare especially during Monsoons.

At the start of the day, I took off my make-up and applied Fair & Lovely Powder Cream at the event. Towards the end of the day here are my thoughts on this new product :

The Powder Cream is an innovative product that was the need of the hour especially during the Monsoons.
This product has the goodness of both the compact powder and the bb cream. Hence it takes up very little of your time to get ready.
Fair & Lovely Powder Cream has a matt finish on your face. Ideal if you have super oily face like mine as it keeps your face shine free.
Set look throughout the day without the need for any frequent touch-ups.
The cream has multi-vitamins and SPF in it that gives you a natural glow on the outside and also protects your skin from within.
It is easy on your pocket too. Fair & Lovely Powder Cream is available for Rs. 55/- for 18 gms and Rs. 115/- for 40 gms.
Whether your getting late for office, college or meetings, Fair & Lovely Powder Cream will give you natural coverage in a jiffy.

Hope you girls have enjoyed reading about the launch day and my experience with Fair & Lovely Powder Cream. Now time for some announcements as I have something in store for all you girls!!!!