Raymond a leading textile, apparel and bespoke brand of our country has launched an initiative which supports our Prime Minister Narendra Modi’s “Make In India” initiative and combines it with the pride of our nation “Khadi”. Khadi is the handmade fabric and is definitely one of the most sought after in the world. With the launch of Raymond Khadi which consists of a vast range of fabric blends and ready to wear apparel that highlights Indian culture like no other, you are in for a delightful surprise.
The launch saw all the supporters of “Make In India” initiative like the Minister Of State Giriraj Singh as the Chief Guest and Sumitra Kulkarni Gandhi grand-daughter of Mahatma Gandhi, as the guest of honour.
It was an absolute honor and privilege for me and my team to be a part of this path breaking launch by Raymond.
As rightly quoted by Mahatma Gandhi -“Khadi is the sun of the village solar system. The planets are the various industries which can support khadi in return for the heat and the sustenance they derive from it. Without it, other industries cannot grow. But during my last tour I discovered that, without the revival of other industries, khadi could not make further progress. For villagers to be able to occupy their space-time profitably, the village must be touched at all points.” No other fabric is fully woven by hand and this fabric is actually a way of life. The dignity of hand labour needs to be held high and we need to give credit and pay full dues to the hands that tirelessly weave khadi.
Have a look at the product portfolio and the various designs conceptualized under the sub-brand Raymond Khadi
Raymond khadi reinstates our belief and commitment towards wearing our own Indian Hand Spun fabric with pride and blended with the latest trendy fashion. This historic moment had me and the other event attendees in awe with the various designs presented by Raymond Khadi. Right from the casual wear to an everyday Outdoor look, Party wear, Ethnic and Fusion wear, Modi Jackets combined with an upbeat and trendy wardrobe boasts of an extensive khadi collection presented by Raymond that has covered different walks of life and all occasion.
I like the fact that Raymond has made KHADI an easy everyday wear which can be teamed up with different pieces or be worn as it is. I had never thought or imagined that this hand spun weave can be presented in such a classy way.
I cannot wait to get my hands on the beautiful stories spun through dresses, ghagra choli and sarees using Raymond Khadi. On the whole, this entire launch and the collection is a big moment of pride for the nation and for the entire fashion industry.
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