Fashion Has A New Destination – AJIO.COM

Day 4 at Lakme Fashion week saw an amazing line-up of never seen before designs showcased by some of the leading designers from the country. Whites have been an absolute favourite and sheer delight this season for the Summer Resort 2016. I was eagerly waiting for the #DoubtIsOut surprise to be unveiled and finally I got to witness the magic it beholds.

AJIO.COM was launched by Reliance Retail at the biggest fashion platform in the country on the day 4 of Lakme Fashion Week 2016. Pronounced as “aa-jio” AJIO.COM was unveiled in the presence of the who’s who of the fashion world alongside Ms. IshaAmbani. #DoubtIsOut movement was kick started sometime back, leaded up to this brilliant platform that was curated keeping in mind the uniqueness that each and everyone of us possess. #DoubtIsOut is Ajio’s belief of supporting fearless fashion and it has been tailor made for the women of today. They believe in celebrating each person and accepting them for who they truly are. Fashion cannot be confined and it can’t be categorized as per the norms set by few. Reliance Retail took this belief in the form of AJIO and they showed the world what it truly means to be free. That is exactly why they chose the unconventional way of bringing together some exemplary women achievers cutting across genres, from different walks of life to be showstoppers. Each and every woman that walked the ramp for Ajio had their own story to tell and they had proved to the world that you are who you want to be. Not only this, these women stood in sync with their #DoubtIsOut movement and shared the beliefs.

I was head over heels their trendy collection that can be shopped at AJIO. Their website is really easy to browse through and they have curated some pieces and fashion that is going to stay here for a while. This one of a kind shopping experience is all about making styling easy for the end consumer. During the show at Lakme Fashion Week, they also previewed some sought after concept of “Shop-Able Runway” looks. This Shop-able Runway concept presented by AJIO gives you guys the option to instantly shop your most favourite looks from the runway that were presented at the Lakme Fashion Week. You can click this link and enter the shopping section for the specific outfits that you are looking out for this season from Ajio’s website 

The show was also LIVE streamed so that all you fashion lovers around the globe wouldn’t miss the latest style offering. AJIO personal style is all about challenging the stereotypes, supporting uniqueness and breaking the set norms for what is right and wrong. Their showcasing at the Lakme Fashion Week was truly an unforgettable one and each and every showstopper embodied their belief.

Here are the names of these women go-getters who graced the stage with their presence at AJIO Show

Laxmi Narayan Tripathi, the transgender activist who has been working endlessly for the community, walked the ramp for ‘Gender No Bar’.

Suman Sharma had the entire house in roar as she walked for her belief of ‘Career No Bar’. She is the first woman to have flown an MIG Fighter Jet and we salute her strength and spirit.

Bharti Singh shut everyone up by strutting in style in support of ‘Size No Bar’ to show how curvy ladies can be stylish too :).

The very first ‘item girl’ of Bollywood Helen walked the ramp in support of “Age No Bar” that encompasses #DoubtIsOut movement by AJIO

The bold and stylish Sunny Leone walked the ramp for ‘Choice No Bar’ Dressed up like a Doll.

AJIO has put together a platform for all the fashion and style lovers to get their hands on evolving fashion with ease. Their online store boasts of 200 plus international and national brands as well as their in-house pieces like apparels, shoes, accessories, jewellery and lingerie. They also went one step ahead by bringing in a mix of some fine and original works by artisans and boutiques from across the globe and from our country as well.

I am really looking forward to getting my personalized fashionable pieces from AJIO.

Photography By – Darkangel Photography

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