Biba is one brand I have been shopping from and styling for years now. So when I was invited to attend a retail innovation launch by India’s most cherished ethnic wear brand, I was super excited and was really looking forward to this one. Knowing the different needs and exact choices when it comes to ethnic wear, BIBA has been living up to the requirements of Indian women across all age groups for ages now. I personally love Biba for the intricate work, the detailing, the bright colours and the variety of fabric. With almost all their collection launches, it becomes a task to select just 2-3 outfits for an occasion out of the entire enticing range 😀 I take pride in associating with a game changing innovation that BIBA has brought forward for their shoppers and not to forget I got to experience this first hand too. Yippiee!! The unveiling of this shopping innovation took place at one of their biggest outlets in Mumbai, the Kemps Corner one.
Here’s presenting for the first time ever, a big leap into the fashion industry with a path breaking retail innovation – “BIBA’s Silver Sceen”, which will change the way you ever shop again lovelies. They have placed this hi-tech large display screen at their outlet, which allows you to click and share your pictures in various outfits with your friends all at once, across various social media handles such as Fb, Twitter, Email, Whatsapp or SMS simply by using the large touch screen. While selecting the options of uploading your outfit changes and asking for advice online, it presents you with choices of selecting so many different options in different angles. I got a tweet back within the first minute of me uploading the pics on my twitter handle through the silver screen, as to which suits me better. The large silver display screen has an in-built internet connectivity option which lets you upload and share your pics hassle free with your friends. It is a 6 ft. x 3 ft. x 1 ft. set up which helps you pose away to glory leaving ample room for you to try out different angles, including full length pictures too. Once you hit the ‘camera on button, it gives you 10 seconds to move back and pose, which is just perfect.
The BIBA Silver Screen
Biba’s silver screen display rocked my shopping experience for 3 main reasons – It makes you connect within seconds to all your friends, family and loved ones for outfit advice, it allows you to compare your images from different outfits try out sessions before you make the final buying choice and it mixes technology in a way that enhances and makes your shopping experience very personal 😀 I cannot wait for them to start installing the silver screen across all their outlets, especially the Bandra one. For now its going to be available exclusively only at their Kemps Corner outlet.
My selection of Biba Outfits
As you can see me in the pictures too, I tried out 3 of their newest festive collection add-ons, which were such bright, funky ones with an excellent mix of ethnicity and modern twist. The layering of fabrics, the draping, their silhouettes along with the dash of pop colours like pink and bright red, have added so much of oomph in each look. My personal favourite and the clear winner was the pink double layered kurti with the colourful ‘gondas’ on the sides, which my friends and followers also picked when I uploaded it and shared asking for their opinion from the silver screen was the clear winner. This was from Biba’s Navratri special collection.
Thank You BIBA for making our lives simpler and chirpier while shopping and narrowing down our options Also, I will be uploading a video on my special silver screen display options strutting in BIBA’s festive looks, very very soon I promise.
Check out my Instagram page for more Exclusive pics
BIBA – Website | Facebook | Twitter
Connect with me on my Social Pages :-
Ash
Great! Thanks for sharing!